Simon & Schuster

BookExpo, the US industry largest annual trade exhibition ended last month in Los Angeles without a clear strategy to revive the industry.

The book industry which is going through troubling times lacks a clear strategy to move forward, with the advent and popularisation of new technologies like the Kindle and the internet challenging the traditional ways of publishing it is forcing the industry to evolve and adapt to change.

Simon & Schuster CEO and President Carolyn Reidy said about the event: “It was quite, very quite”, in fact the entire even lacked interest in the absence of a “buzz book”. Amazon could have been that “buzz book” or should I say “buzz e-book”, in fact the event lacked such interest that the highlight of the event was a pop concert by Prince.

Amazon was praised throughout the whole event with its Kindle reading device, however since Kindle e-books only account for 6% of total book sales it was hardly exciting anyone, having a bigger stage at BookExpo could have increased e-book exposure as a viable alternative to traditional books and as a way of kick starting the industry back into gear. Perhaps Jeff Bezos could have delivered the keynote address instead of the Prince pop concert.

However popular novelist Ray Bradbury expressed some reservations about e-books saying: “There is no future for e-books because they are not books.”

Should Amazon Kindle have had a prominent position at the BookExpo in LA to promote the use of e-books and e-book readers?

In a joint statement today, Amazon.com and Simon & Schuster said will make 5,000 additional titles available for the Amazon Kindle in 2008.

“At Simon & Schuster, we are excited by how many Kindle books we’re selling and the feedback from readers who want to read our titles on their Kindles. We have also learned that readers aren’t just looking for new or bestselling books, but also books that are older or hard to find,” said Carolyn Reidy, President and CEO, Simon & Schuster, Inc. “These are the books that have proven themselves to be of enduring interest, and we want readers to be able to find them anytime, anywhere. We are pleased to take another big step toward that goal by making this great percentage of our active backlist available on Kindle by the end of 2008.”

“Kindle is re-igniting a love of reading — after purchasing a Kindle, customers purchase, on average, just as many physical books, and their total book purchases on Amazon increase by 2.6x. Kindle books are also becoming a meaningful portion of Amazon’s overall book sales much sooner than we anticipated — of the 125,000 books available both as a physical book and on Kindle, Kindle books already account for over 6 percent of units sold,” said Jeff Bezos, Amazon.com Founder and CEO. “This commitment from Simon & Schuster moves us closer to our vision for Kindle, which is to make any book, ever printed, in any language available in less than 60 seconds.”

Simon & Schuster said that it will be doubleing their content available for the Kindle.

One particular sentence in the statement stood out to me;

…after purchasing a Kindle, customers purchase, on average, just as many physical books, and their total book purchases on Amazon increase by 2.6x

2.6 times! I’m sure the executives at Amazon are thrilled with this particular statistic, it could mean that the Kindle has been a profitable ‘experiment’ — as Amazon puts it — from day one. I have no doubt that Simon & Schuster, and other publishers, want to grab a piece of the action now that they are aware of just how many e-books Kindle owners are buying.

Source: Yahoo Finance