Kindle Price

Amazon.com has partnered up with Chase in a rare limited time offer where you can get up to $100 off the Kindle paying a total of $259 for the device - the offer ends on September 8th.

Get the Amazon Rewards Visa Card and Get $100 Off Kindle
Thanks to Chase, you get $100 off Kindle when you get the new Amazon.com Rewards Visa Card. Limited time only. Here’s how this works: 1) Apply Online. Get a response in as little as 30 seconds. If you’re approved, we will instantly add the card to your Amazon.com account and you’ll get $30 back on your credit card statement after your purchase. 2) Add a Kindle to your cart. 3) Place your order using the Amazon.com Rewards Visa Card and enter this promo code: VISACARD to get the additional $70 savings at checkout. Additional restrictions apply.

Now you might be thinking why is Chase offering to subsidise you up to $100 for a Kindle, well, they want you to start using their credit card called the Amazon.com Rewards Visa card, and over time Chase hopes to recoup the $100 through interest payments. The promotion is offered and paid for by Chase, not Amazon, so for those who have bought the Kindle in the past couple of weeks, Amazon wont refund you the $70 that Chase is subsidising the Kindle.

Once your approved for the card, which Amazon says takes less than a minute, Chase will add $30 in credit to your Amazon.com Rewards Visa card. Once the card is added to your Amazon.com account you can add the Kindle to your shopping cart and apply the “VISACARD” discount code for an additional $70 off. This code will only work if you add Kindle to you cart and go through the normal checkout process and don’t use 1-click, the discount should work even if you already have the Amazon.com Rewards Visa card, unfortunately the $30 credit is for new card customers only.

A Kindle for $259 was an offer too good for me to pass, for the last couple of weeks I’ve been thinking about getting a Kindle for my wife, once I heard about this offer my mind was made up - I was going to get it. Once I was approved for the card, sure enough I put the “VISACARD” code in and a $70 discount was applied to the Kindle. My wife’s shiny new Kindle should arrive on Monday, perfect.

Now I’m not a big user/fan of credit cards in any case, I religiously pay whatever I owe off every month, but since there isn’t a yearly fee for having the Amazon rewards card, I don’t mind applying for it, I guess it will just sit there nicely in my wallet. If you do decide to go for it, make sure you pay it off and don’t drive yourself into debt, if you don’t trust yourself you can always cut the card up as soon as you get it.

Will you be taking advantage of this offer?

Source: Amazon.com

As a Kindle owner with over 100 e-books–many of them only half read I must admit–on my Kindle, I have found that I’ve been buying a lot on impulse. If the product description excites me, then I will buy it considering the price is under $5. If its between $5 and $9.99 then I will pause for a moment to consider if I will actually read it all the way through. However once the price of an e-book passes the $9.99 mark, then I automatically don’t want to buy the book, even if I really want it. My mind is telling me that if your practically going to pay full price, you might as-well get a dead-tree book.

The thing is, it’s so easy to buy books on the Kindle, it almost feels like your not spending money, but once the price passes $9.99 it does feel like your spending money. Just like Apple got it right with 99-cents per song on iTunes, this is where Amazon got it right as-well, $9.99 is the perfect price for new releases.

If all those book I didn’t purchase because they were priced above $9.99 not been, then I would have probably have had about 125-130 titles on my Kindle by now. I’m willing to bet many other Kindle owners are walking away from purchases because of pricing, perhaps its a psychological barrier which I have become used to which means I cant buy books above $9.99. One of the reasons behind my purchasing a Kindle was the reduced price for many books, now when e-book are being priced at $2 or $3 cheaper than their printed counterparts then it hardly seem worth investing $400 for the Kindle.

I realise that Amazon probably doesn’t set for most of the e-book on Kindle, so publishers need to get the message that the $9.99 price tag means more sales and that pricing e-books higher than that is stifling their growth.

Do/Would/Should you pay more than $9.99 for a Kindle e-book?

That’s what analyst Steve Weinstein of Portland’s Pacific Crest told the San Francisco Chronicle, adding that Amazon has sold around 40,000 units so far this year and could sell between 700,000 - 800,000 by the end of 2008 hitting $2.5 billion in sales by 2012.

Considering that Apple sold 376,000 iPod units in its first year, the numbers look promising, that’s considering you believe Mr Weinstein’s numbers - we think his numbers are highly inflated and Mark Mahaney’s figures are more realistic. But that’s not the interesting part of Steve Weinstein’s analysis, he goes on to say that Kindle wont have the same impact on the industry as the iPod had on the music industry, - I think we can all agree on that - one reason being that that price of the Kindle, currently at $359, is too expensive for mass acceptance. Is $359 too expensive? what we have got to remember is that Kindle is the first generation device, and prices will inevitably drop.

Tim McCall, VP of sales at Penguin Group USA said “We see it as an incremental change” suggesting that the Kindle is a catalyst in an overall move towards an e-book distribution model for the industry. Tim McCall added “It’s certainly a device that has energized the digitization of books”.

Is the Kindle too expensive for mass acceptance? what do you think:

Amazon updated the Kindle product page this morning with a 10% reduction in the price of the Kindle, the price drop is a welcome one and also includes free 2-day shipping. So if you have been waiting for the price to drop before purchasing a Kindle, now is your chance to get one before stocks run out again!

The price drop was expected, as predicted by most analysts, further drops are expected in the future but that all depends on a stable supply of Kindle devices. The reason Kindle has been out of stock so frequently is because a single factory has been manufacturing the Kindles, so far supply has FAR exceeded demand, but just over a month ago Amazon brought on-line a second factory, which should create a more stable supply of Kindle devices.

Amazon is expect to drop the price around 15% a year, so by 2010 the device should be priced at around $300 in line with expectations, meaning I wouldn’t expect another price drop until around Christmas time.

Source: Amazon Kindle Store - Kindle now $359 with free 2-day shipping