Kindle Price Drop

Amazon.com has partnered up with Chase in a rare limited time offer where you can get up to $100 off the Kindle paying a total of $259 for the device - the offer ends on September 8th.

Get the Amazon Rewards Visa Card and Get $100 Off Kindle
Thanks to Chase, you get $100 off Kindle when you get the new Amazon.com Rewards Visa Card. Limited time only. Here’s how this works: 1) Apply Online. Get a response in as little as 30 seconds. If you’re approved, we will instantly add the card to your Amazon.com account and you’ll get $30 back on your credit card statement after your purchase. 2) Add a Kindle to your cart. 3) Place your order using the Amazon.com Rewards Visa Card and enter this promo code: VISACARD to get the additional $70 savings at checkout. Additional restrictions apply.

Now you might be thinking why is Chase offering to subsidise you up to $100 for a Kindle, well, they want you to start using their credit card called the Amazon.com Rewards Visa card, and over time Chase hopes to recoup the $100 through interest payments. The promotion is offered and paid for by Chase, not Amazon, so for those who have bought the Kindle in the past couple of weeks, Amazon wont refund you the $70 that Chase is subsidising the Kindle.

Once your approved for the card, which Amazon says takes less than a minute, Chase will add $30 in credit to your Amazon.com Rewards Visa card. Once the card is added to your Amazon.com account you can add the Kindle to your shopping cart and apply the “VISACARD” discount code for an additional $70 off. This code will only work if you add Kindle to you cart and go through the normal checkout process and don’t use 1-click, the discount should work even if you already have the Amazon.com Rewards Visa card, unfortunately the $30 credit is for new card customers only.

A Kindle for $259 was an offer too good for me to pass, for the last couple of weeks I’ve been thinking about getting a Kindle for my wife, once I heard about this offer my mind was made up - I was going to get it. Once I was approved for the card, sure enough I put the “VISACARD” code in and a $70 discount was applied to the Kindle. My wife’s shiny new Kindle should arrive on Monday, perfect.

Now I’m not a big user/fan of credit cards in any case, I religiously pay whatever I owe off every month, but since there isn’t a yearly fee for having the Amazon rewards card, I don’t mind applying for it, I guess it will just sit there nicely in my wallet. If you do decide to go for it, make sure you pay it off and don’t drive yourself into debt, if you don’t trust yourself you can always cut the card up as soon as you get it.

Will you be taking advantage of this offer?

Source: Amazon.com

Amazon updated the Kindle product page this morning with a 10% reduction in the price of the Kindle, the price drop is a welcome one and also includes free 2-day shipping. So if you have been waiting for the price to drop before purchasing a Kindle, now is your chance to get one before stocks run out again!

The price drop was expected, as predicted by most analysts, further drops are expected in the future but that all depends on a stable supply of Kindle devices. The reason Kindle has been out of stock so frequently is because a single factory has been manufacturing the Kindles, so far supply has FAR exceeded demand, but just over a month ago Amazon brought on-line a second factory, which should create a more stable supply of Kindle devices.

Amazon is expect to drop the price around 15% a year, so by 2010 the device should be priced at around $300 in line with expectations, meaning I wouldn’t expect another price drop until around Christmas time.

Source: Amazon Kindle Store - Kindle now $359 with free 2-day shipping