Apple

You may of heard that over the weekend Apple unveiled it’s new iPhone 3G device, there has been a lot of buzz surrounding the device, mostly because of the software, the actual hardware is not that impressive and mostly includes improvements that the original iPhone should have shipped with in the first place. The iPhone 3G comes in at a impressive $199 to buy, however you will be paying more in the long term compared to the classic iPhone with higher network subscription charges.

Now how does the new iPhone effect us Kindlers? well… Apple has done something remarkable with the software - they have opened it up! which is impressive considering we are talking about Apple here. All this has allowed third party developers to create e-book apps for the iPhone 3G and has turned the iPhone into a e-book reader.

There are already a couple of iPhone e-book reading apps out already, the iPhone Bookshelf is one which supports multiple formats.

Another promising e-book app is Stanza. Stanza is an app which lets you read e-book which are stored on your iPhone and e-books online, make sure you check out the demo at the bottom of the page. Stanza can also read files in the ePub format, which many other apps are able to work with, perhaps the Kindle will eventually support ePub aswell one day.

The only annoying thing about reading an e-book on the iPhone is that each e-book comes as its own individual app, with its own icon on the iPhone home screen, Apple could have done a better job of categorising e-books or even better creating their own e-book reading App.

There is still some speculation on whether  Apple will create a dedicated e-book reading device, but for now we know e-books are on a Apple device through third party apps, if you couple this with rumours that Apple is in touch with major publishers this would support the theory that Apple is working on its own e-book reader, or at least a e-book store.

Will the touch screen make it easier to read an e-book? I don’t know since I don’t own a iPhone or iPod Touch, but I suspect that it might be a bit easier to read with the iPhone, swiping the screen to turn the page seems a more natural gesture than pressing a button, however you will be using both hands, whereas with the Kindle you need only use one. With the Kindle accidentally turning the page can be quite frustrating, I cant see it happening on the iPhone.

You can watch our buddy Walt Mossberg review of the Apple iPhone 3G in the video below, he mentions the e-book reading capability of the device.

Can Apple with its new iPhone 2.0 software challenge Amazon?

We have all heard this past week that Amazon is expected to shift around 189,000 - 600,000 units by the end of the year - then 2.2 million units by 2010, but how does this compare with other similarly ‘revolutionary’ devices in their first year in the market?

Silicon Ally Insider has compiled the numbers for us and as we can see from the comparison - if Amazon manages to hit expectations - it puts the Kindle in the same league as the first generation Blackberry’s and iPod’s. Now consider that the Blackberry and iPods are leaders in their field were both met with the same ridicule and suspicion that the Kindle is facing today. So if Amazon keeps plugging away, ignores the critics and keeps improving the device, by the time we get to the 3rd generation Kindle those reports which claimed that the Kindle will be the next iPod might not be so wrong after all.

Also of note might be Zune sales, which after a year sold just over 1 million units. (wiki)

Can Kindle really become the next iPod? please leave your thoughts and comments below.

Source: Silicon Ally Insider via Gizmodo

Yesterday on this website we posted the New York Times article which speculated on how Apple is developing a Kindle-like device, well today I came across a wonderful open letter addressed to Steve Jobs (from TidBITS). It address’s precisely the reasons why Steve Job’s is wrong in his statements and why Apple should proceed with the ‘Safari Pad’.

I tend to agree with most of what is said, I also think that competition from Apple will force Amazon to become more creative and innovative, which is something they have been lacking in recently. Ultimately a war between Amazon and Apple will benefit the consumer the most.

Have a read;

Dear Steve,

Back in January, while talking with John Markoff and David Pogue of the New York Times after your Macworld Expo keynote, you expressed skepticism about the Amazon Kindle ebook reader. John Markoff quoted you as saying, “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

That seems an odd thing to say to a pair of writers whose work is read by millions of people in newspaper and book form. I don’t know where you got that 40 percent number, but other statistics would seem to disagree. For instance, the Book Industry Study Group, which has been tracking the U.S. publishing industry for 30 years, estimates that U.S. book sales in 2006 exceeded 3.1 billion copies, generating net revenues for U.S. publishers in excess of $35 billion. That’s a 3.2 percent increase in revenues over 2005. The book industry is growing, not shrinking. And if 40 percent of the people in the U.S. are reading one book or less per year, the other 182 million of us must be averaging over 16 books per year.

Reading habits have undoubtedly changed, since we have more entertainment and research options available to us than ever before. Some of those come thanks to Apple products like the iPod and Apple TV, and Apple services like the iTunes Store. But the prime mover, according to an IDC study of consumer online behavior, is that Americans are now spending 32.7 hours per week online, almost twice as much as they spend watching TV (16.4 hours per week) and more than eight times as much as they spend reading newspapers and magazines (3.9 hours). If you want to point to an industry in trouble, look no further than newspapers, where circulation is in a steep decline.

The key point is that time spent online is largely time spent reading (and writing), whether email (57 billion messages sent in 2007 by IDC’s estimate), blogs (over 70 million, with 1.5 million posts per day, according to Technorati), or more traditional online news and entertainment sources. People read more than they ever have, thanks to the Internet, and new forms of reading are appearing all the time. Witness the Japanese “cell phone novel,” meant to be read in serialized form on the ubiquitous mobile phone. The Economist reports that since appearing in 2001, the genre has grown to become an $82 million business in 2006, with some ebooks receiving over a hundred thousand downloads per day.

I’ve called out all these numbers in order to encourage Apple to acknowledge that people read vast quantities of text and to focus hardware and software design efforts on making it easier to read on the iPod, iPhone, and future devices. The iPod and iPhone can be used to read some online content now, along with small bits of text synced from a Mac, but the experience could be significantly improved with native support for PDF, better user interface support for stored text documents, and more.

But I, speaking as a reader and a publisher, would really like to see Apple create a larger version of the iPod touch optimized not just for a better video experience, but also for a best-of-breed reading experience. Apple has the hardware design and user interface chops that Amazon lacked when creating the Kindle, plus the knowledge gleaned from the iPhone and the iPod touch in terms of underlying operating system, physical design, and wireless capabilities. Equally important is the iTunes Store, which offers an unparalleled browsing and shopping experience for digital media - it could be extended to support commercial ebooks and free blogs in exactly the way it currently supports audiobooks and podcasts.

Such a device would make good business sense for Apple too. iPod sales posted their slowest ever year-over-year growth rate, at only 5 percent, causing some analysts to opine that Apple has saturated the market. Even committed iPod users will purchase replacement iPods only so often. Like the iPhone, a new “iPod reader” in a larger form factor would open up a new market for Apple, but unlike the iPhone, it would be purchased in addition to an iPod nano or iPod shuffle.

John Markoff has speculated that your dismissal of American reading habits is actually a calculated setting of the stage for just such a device. You didn’t have kind words for cell phones or the MP3 players that predated the iPod, with justification - they were (and for the most part remain) utterly awful.

So Steve, here’s hoping that an upcoming special event will feature an iPod reader, designed to do all the great things we’ve become accustomed to from an iPod, but with the addition of native support for downloading, managing, and displaying textual documents of all sorts, whether in plain text, PDF, Microsoft Word’s .doc, or XML format.

The iPod already gives us access to Beethoven and Bob Dylan, to snapshots of our children, and to The Incredibles and episodes of Lost. Let’s add to that Harry Potter and The Hobbit, 1984 and Catch-22, and the complete works of Dr. Seuss. Book publishers have been waiting for a mass-market ebook reader for years, the newspaper companies are dying for a new online business model, and normal people just want to read on the train to work. And of course, I’ll be happy to upload to the iTunes Store an entire library of Take Control ebooks that are already popular with tens of thousands of Mac users.

–Adam Engst, TidBITS Publishing Inc.

Source: TidBITS

A New York Times articleby John Markoff this past week made an interesting case that Apple is working on a Kindle-like device called ‘Safari Pad’. Whilst there is no concrete evidence that Apple is working on - or even planning such a device, John Markoff seems to think that something is definitely up.

Steve Jobs does have a history of rubbishing an industry before launching a product, he famously criticised the music and cellphone industries before launching the iPod and iPhone. Apple has confirmed that the iPod Touch is a platform and not a single product, and Intel’s new Atom processor would seem like an ideal chip for a Kindle-like device and certainly Apple’s design department can come up with something which looks better than the Kindle.

Like most discussions on this subject, this article references a comment made by Steve Jobs when the Kindle was announced “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.” could this just be another of Steve Jobs diversion tactic - say one thing, and do another?

If Apple does come out with ‘Safari Pad’ we can safely assume that it will be a full-colour device which will sync to Apple’s other services like iTunes, AppleTV and OSX, which means it would offer video and music content, one thing the Kindle has going for it is that its designed for reading and reading alone which might just give it the upper hand when it comes to e-books.

The article ends with an interesting question - Wouldn’t it be ironic if Mr. Jobs could ultimately claim to have saved reading books in the digital age?

Could Apple do to books what the iPod did for music?

Source: Bits Blog - New York Times