Kindle Reaction

When the leaked Kindle sales figured came out earlier this week, a lot of the anti-Kindle crowd were silenced. However, a certain Liz Gunnison from Portfolio.com was still very sceptical, claiming that the 240,000 represented a good proportion of the market. The article then does on to list why Amazon will have a difficult time selling more.

Liz Gunnison eventually whittles down the number of American’s who would be interested in buying a Kindle to about 500,000 - 2,000,000 people. You can read her article here, there’s a lot of misinformation and half-truth’s scattered around the article which makes Gunnisons analysis seem kinda factual, however, a post at thekindle offers a good rebuttal of the entire article.

The conclusion is that a lot of the anti-Kindle crew are now going through the ‘denial phase’, since the leaked sales figures didn’t agree with their assumptions that the Kindle was a doomed device from the beginning.

The article also fails to mention the international markets which Amazon has yet to offer the Kindle and it also fails to mention educational establishments, library’s and corporate organisations which could utilise the Kindle. A lot of these institutions are still evaluating the Kindle, so in my opinion there is still plenty of growth left in the Kindle, and when I say plenty I mean a LOT of growth.

The truth is, Kindle is less than a year old and is a first generation device, considering that, 240,000 units shipped in its first year is a very good statistic for Amazon. The market hasn’t yet fully embraced the Kindle, not a lot of people even know about the Kindle, but when they do, Amazon–in my opinion –will have the iPod of the book world.

Source: Portfolio.com -the article in question, thekindle @ wordpress.com- the rebuttal,

Oh my god, why is everyone is looking at me??!!!… are you the type of person who gets paranoid about what people are thinking when you indulge in the latest self-help book? Lets face it there are some books which are just plain embarrassing to be seen with, The Amazon Kindle official blog has a humorous post about one bloggers addiction to self-help books and how they make her feel, she lists what’s going through her mind when she’s reading on the bus;

Me (reading): He’s Just Not That Into You: The No-Excuses Truth to Understanding Guys
Bus passenger (thinking): “That chick probably gets dumped a lot.”

Me (reading): How Not to Look Old
Bus passenger (thinking): “She should have read that a couple of decades ago.”

Me (reading): The Secret
Bus passenger (thinking): “She watches too much Oprah.”

Me (reading): Ask and It Is Given: Learning to Manifest Your Desires
Bus passenger (thinking): “Geez…yesterday she was reading The Secret.”

For those of you who are conscious about what other people are thinking when you read your book the Kindle makes reading your weird little titles a little more bearable in public, no longer do you have to hide the cover or find a secluded spot to read your book, the Kindle offers protection because the title you are reading remains anonymous. However now people will now think you are cool because you own a Kindle, or are they just saying that because you own a Kindle?… hmm

Has the Kindle made you more a adventurous reader in public?

Source: Amazon Kindle Offical Blog

That’s what analyst Steve Weinstein of Portland’s Pacific Crest told the San Francisco Chronicle, adding that Amazon has sold around 40,000 units so far this year and could sell between 700,000 - 800,000 by the end of 2008 hitting $2.5 billion in sales by 2012.

Considering that Apple sold 376,000 iPod units in its first year, the numbers look promising, that’s considering you believe Mr Weinstein’s numbers - we think his numbers are highly inflated and Mark Mahaney’s figures are more realistic. But that’s not the interesting part of Steve Weinstein’s analysis, he goes on to say that Kindle wont have the same impact on the industry as the iPod had on the music industry, - I think we can all agree on that - one reason being that that price of the Kindle, currently at $359, is too expensive for mass acceptance. Is $359 too expensive? what we have got to remember is that Kindle is the first generation device, and prices will inevitably drop.

Tim McCall, VP of sales at Penguin Group USA said “We see it as an incremental change” suggesting that the Kindle is a catalyst in an overall move towards an e-book distribution model for the industry. Tim McCall added “It’s certainly a device that has energized the digitization of books”.

Is the Kindle too expensive for mass acceptance? what do you think:

Today Warren Buffet told CNBC that he’ll “probably” get a Kindle as he “edges” his way into 21st century technology. Warren Buffett said he was impress with the Kindle after hearing “wildly enthusiastic” reviews by attendees at Herb Allen’s annual gathering of the rich and famous in Sun Valley, Idaho.

Below is the video clip from the CNBC interview and part of the transcript.

Julia Boorstin: I should start off with a question about this conference. I heard this morning that the Kindle is a big topic, talking about the publishing industry changing, and (Amazon CEO) Jeff Bezos made a presentation. I heard you don’t even have a cell phone. What do you think of the Kindle?

Julia: You do!

Buffett: It’s an 1893 model, I think. Alexander Graham Bell gave this to me personally. (Laughs.)

Julia: Does this mean you’re going to be getting a Kindle?

Buffett: I probably will, after hearing about it today. And I ran into a number of people that have Kindles and who are just in love with them. In fact, a woman that is the wife of another attendee here, came in on the plane with us, and she was using a Kindle and was wildly enthusiastic about it.

Julia: So this is going to be your new technology?

Buffett: Well, who knows? I mean, I kind of edge into technology. I’m just getting into the 20th century. I’ll be working on the 21st century pretty soon, yeah. (Laughs.)

Julia: What is the mood at this conference this year?

Buffett: Well, the mood .. I would say that people just love being here. That’s what happens. I was at a barbeque last night and everybody had such a good time. So I have not yet heard a discouraging word, as we say in Wyoming. (Laughs.) But, I’m sure some of the people have got their own problems in their own businesses, but nobody’s talked about it yet.

For the complete story and transcript go to the story on CNBC.

Since I assume that Kindle is only the first generation of mobile ebook readers, it got me thinking of what the next generation of Kindle ebook readers might look like.

Then by accident the other day I stumbled upon this forum thread which explored the idea of what a next-generation ebook reader might look like. Whilst some of the designs are outrageous, others have obviously had a lot of thought up into them and could work. I have attached a few of my favourites designs.

Let me know what you think.

Source: core77

This is a great article from Well Thsy, dissection of the Kindle device, design, ergonomics and styling, comfort, takes a look at why Amazon decided to design kindle the way they did.

There are great comments after the article, so if you a Kindle owner I suggest you check it out!

Source: Well Thsy

Have you considered that in this digital age we live in how much paper mail you receive and throw away every day? from invoices, receipts, newspapers, junk-mail, bills…. Imagine how many acres of rainforest we could save if we moved completely digital. Theoretically your Kindle (or a Kindle like device) could be used to pay your bills, receive and send invoices and receipts all this would add up and reduces our waste saving precious trees.

Could Kindle become a planet saving device?

In a scathing (yet hilarious) review of the Kindle, Robert Scoble - a former technical evangelist at Microsoft - states the following:

1. I want to meet the guy who designed the thing, and I want to beat the crap out of him.
2. It’s obvious they did not think about how the device was going to be used.
3. Amazon is a “cheap-ass company”.
4. In conclusion, “It really sucks.”

I take it he doesn’t like the Kindle device, fundamentally I think he is wrong, Kindle can be a success and whilst the Kindle does have its flaws, it certainly is not going to be a failure. Here are the 6 major criticisms of the Kindle Scoble cites;

1. No ability to buy paper goods from Amazon through Kindle.
2. Usability sucks. They didn’t think about how people would hold this device.
3. UI sucks. Menus? Did they hire some out-of-work Microsoft employees?
4. No ability to send electronic goods to anyone else. I know Mike Arrington has one. I wanted to send him a gift through this of Alan Greenspan’s new book. I couldn’t. That’s lame.
5. No social network. Why don’t I have a list of all my friends who also have Kindles and let them see what I’m reading?
6. No touch screen. The iPhone has taught everyone that I’ve shown this to that screens are meant to be touched. Yet we’re stuck with a silly navigation system because the screen isn’t touchable.

Now as far as I can tell, Scoble has 3 problems with the Kindle - Social Networking, eCommerce, and Usability. The usability seems fine to me on the Kindle, it takes about 30 seconds to figure out how to use the device and then it becomes second nature and most reviews have had a similar experience. In my opinion social networking has no place in a eBook device so that’s a moot point, however the ability to share your profile for thing like a book club might be something worth looking into. And finally eCommerce, the Kindle is a eBooks reader, not a supermarket! who wants to buy a toaster or mountain bike through a Kindle? I certainly don’t want to, I want to buy books and read on my Kindle. If I want to buy anything else, I will log into Amazon.com and purchase my goods that way. However, Scoble does have some valid points so the review is watching even if it it just to watch Scoble lose it.

You can check out the Videos here:

Amazon Kindle video #1. Unboxing.
Amazon Kindle video #2. Kindle first use.
Amazon Kindle video #3. Walking around with Kindle.
Amazon Kindle video #4. Mike Arrington on Kindle.
Amazon Kindle video #5. Books vs. Kindle
Amazon Kindle video #6. Me being a total jerk to Amazon.
Amazon Kindle video #7 (Interview at SF State University).

Source: Scobleizer

Crunchgear received and email from a reader who’s Kindle has been showing signs of a rather worrying problem;

From Crunchgear:

A reader writes:

I got my girlfriend an Amazon Kindle for xmas and over the past few days it has progressively gotten worse and worse screen damage, despite barely being used (and never abused). Amazon acted like they had heard of the issue before and are trying to advance us a replacement but the backorder list is apparently huge so we don’t have very high hopes to see a replacement anytime soon. Have pic if you are interested, was mostly just curious if you had heard anything from anyone else about similar issue because Google finds nothing of the sort
its to the point now where the unit is unusable, about the top 1/3rd of the screen is garbled beyond recognition, and each time we turn it on it seems like more rows of pixels go out

I haven’t seen this issue, but now I can’t download fresh content, which makes Trog angry. Anyone else seeing weird eInk problems?

UPDATE - Jason just sent us a pic and an update:

The unit hasn’t even been out of the box long enough to
require being recharged, not to mention being abused, so I really
suspect that there is just a loose connection inside or faulty
soldering. I purchased it on launch day so hopefully this is just a
first-run QA mix-up, not an indicator of long term trouble with the
technology.

Thanks for posting my issue, I see that someone else had a similar
problem and Amazon resolved it reasonably quickly (which is
reassuring).

Crunchgear speculates that the culprit behind this fault is the E-Ink technology, however one reader seem to think that the problem lies with the TFT screen and its manufacturer Prime View International.

Amazon appears to be on top of thing it seems, another reader reports that his Kindle was experiencing similar problems and Amazon quickly replaced his device, which is good news for Kindle owners who may have this problem.

Source: Crunchgear

A wonderful post by Diveintomark.org… here is a tease, you can read the rest of the post on his site.

Act I: The act of buying

When someone buys a book, they are also buying the right to resell that book, to loan it out, or to even give it away if they want. Everyone understands this.

Jeff Bezos, Open letter to Author’s Guild, 2002

You may not sell, rent, lease, distribute, broadcast, sublicense or otherwise assign any rights to the Digital Content or any portion of it to any third party, and you may not remove any proprietary notices or labels on the Digital Content. In addition, you may not, and you will not encourage, assist or authorize any other person to, bypass, modify, defeat or circumvent security features that protect the Digital Content.

Amazon, Kindle Terms of Service, 2007

The main reason I linked to this post is because not only is it a brilliant post, but there is a lively discussion going on in the comments at the bottom of the page, 250 comments strong! So head on over and join the discussion!

Source : The Future of Reading (A Play in Six Acts)

Does it seem that far fetched? Rick Aristotle Munarriz over at The Motley Fool doesn’t seem to think so. Munarriz says that Amazon’s Kindle probably won’t change the world but what it will do is rock the publishing world to its core. Kindle will do this by offering an avenue for aspiring authors a way to get published, and Munarriz seems to think that not only will authors benefit, but bloggers as-well. Perhaps he’s right… maybe the old ways of doing things are ending and Kindle is ushering in a new era.

I’ve been one of Kindle’s biggest critics. When Amazon.com (Nasdaq: AMZN) rolled out its electronic reader last week, I described it as a $399 paperweight.

Who would pay up for a juice-sapping device that’s too chunky to pocket and too tempting to steal to leave out in the open? I let my cynicism rip even deeper, suggesting that the company was trying to orchestrate demand in an attempt to turn its Kindle into the next Wii or Tickle Me Elmo.

Then I saw the light.

Read the full story on The Motley Fool…

I would love to hear your thoughts, feel free to leave a comment at the bottom of the page.