Amazon

The Amazon folks are eager to get the word out about Kindle and they really want people to see a Kindle device, so much so that they want existing Kindle owners to go out and market the device for them! On May 19th Amazon requested that Kindle owners to go out and market the Kindle, actively encouraging you to meet stranger with your $400 Kindle device plus the value of books to meet a total stranger and “show off” - Amazon’s own words - sounds like a recipe for disaster if you ask me.

I wonder which smart alec at Amazon PR thought this idea up:

We’ve heard feedback that many Kindle owners love their Kindle and like showing it off. Some of you even said you have trouble reading Kindle in public because people always ask, “What is that?” We’ve also heard from prospective customers who would love to see a Kindle before they buy one.

We created the “See a Kindle in Your City” area to help prospective owners connect with Kindle owners to get a chance to see the device in person. We started with a selection of cities - find yours or start one for your city. Whether you want to meet at your local coffee shop, a public park, or your favorite watering hole is up to you. We hope you enjoy meeting your fellow Kindlers.

Please cut and paste the following link in your browser to go to the “See a Kindle in your City” discussions.

[converted to link -ed]

As Michael V. Accettura puts it “What an outrageous request from amazon!” - I couldn’t agree more, Amazon want us Kindle owners to do their job and market the device for them. How about you go out there Amazon, and show off the Kindle yourself? I could understand this request if Amazon was employing some kind of referral system where a sale would result in cash compensation or perhaps a couple of free Kindle e-books from the Kindle store, but Amazon aren’t even doing that.

User Diane point out this may be the perfect “steal a Kindle” opportunity for all technology loving crooks and looking through the forum, unsurprisingly, very few people have taken Amazon up on their offer to parade their Kindle around in front of strangers.

Finally to quote Micael V. Accettiura again “I appreciate the offer to become an unpaid pimp for the kindle, but no thanks amazon.”

Would you take your precious Kindle and show it off to a complete stranger?

Source: Amazon Kindle Customer Discussions

Portfolio contributing editor Kevin Maney interviewed Jeff Bezos in a packed auditorium at New York University’s Stern School of Business. Bazos and Maney discussed many topics during the lengthy 1 hour 30 minute interview - everything from Bazos personal life, how he makes business/personal decisions, the founding and growth of Amazon, Amazons Infrastructure Services, Amazon Prime, Amazon A9 and of course the Kindle. It is a very in depth interview, Bazos goes into great detail about what the vision is for Kindle and how Kindle came to be - it is a fascinating interview and if you have the spare time its well worth watching.

We don’t all have a couple of spare hours every day, so if your just interested in what Bazos has says about the Kindle then you can skip most of the interview - Bazos starts talking about the Kindle in part 3 at 3min 25sec into the interview.

Partial Transcript by Wired.com:

Portfolio: Let’s talk about the Kindle. What do you want it to be?

Bezos: Any book, in any language, ever in print should be available in less than 60 seconds. We worked on it for three years. It’s been selling out since being released.

Portfolio: You sold how many?

Bezos: You asked that so innocently, but you know I’m not going to answer. We have a long-standing practice of being very shy about disclosure, and I’ll stick to that practice. The Kindle has substantially exceeded our expectations.

Portfolio: Every effort at e-books has failed. Why should this one work?

Bezos: We decided we were going to improve upon the book. And the first thing we did was try to determine the essential features of a physical book that we needed to replicate. The No. 1 feature is that it disappears. When you’re in the middle of reading, you don’t notice the ink or the glue or the stitching or the paper — all of that disappears, and you’re in the author’s world. Most electronic devices today do not disappear. Some of them are extraordinarily rude. Books get out of the way, and they leave you in that state of mental flow.

Portfolio: How do you improve on that?

You can watch the full interview 6 part interview here.

Source: Wired

Our old friend Walt Mossberg sat down with Amazon CEO Jeff Bezos this morning at the “D: All Things Digital Conference”.

Walt Mossberg gave the Kindle a luke-warm reception back in November calling it “mediocre” and “marred by annoying flaws”. He liked the idea and the shopping experience behind the Kindle, but thought that the device itself was where Kindle’s flaw lied.

Jeff Bezos does his normal sales pitch about the Kindle, but this time he throws in a bit of new information about Kindle sales. Walt asks point blank “How many Kindles have you sold?” Jeff politely refused to answer the question instead he gave us a new stat: “Title-by-title basis…Kindle unit sales more than 6% of total book sales”. So of the 125,000 titles available for Kindle, of all those 125,000 titles that were sold — digital and print — Kindle accounted for 6% of sales. Jeff also said he envisioned a time when e-book sales formed a substantial portion of book sales at Amazon.

Jeff Bezos also commented on a Kindle v2:

“There will be a second version, a third version, a tenth version. … but a second version is not that near.”

It may take a decade to get the product to where Amazon wants it, he said. So this has confirmed what many thought, that Amazon is committed to the Kindle and there will be a Kindle v2 release sometime in the future.

The interview wasn’t just limited to talk about the Kindle, Bezos also talks about the streaming video-on-demand service for Amazon, which will be released in the next couple of weeks amongst other things.

You can see the interview below in 2 parts.

Source: All Things D

Today BookLocker.com has filed an antitrust suit against Amazon.com on behalf of POD (Print On Demand) publishers.

It all started in late March when Amazon contacted a number of US small presses and self-publishers to say that if they didn’t use Amazon’s in house print on demand wing called BookSurge then the “Buy” buttons on the Amazon page for their books will be removed. They could then only sell their books on Amazon through a third party.

You can read the filing via this link. [PDF Document]

We will keep our eye on this as the story develops we’ll let you all know what happens.

Source: TheBookSeller.com via Mobileread Forums

We have all heard this past week that Amazon is expected to shift around 189,000 - 600,000 units by the end of the year - then 2.2 million units by 2010, but how does this compare with other similarly ‘revolutionary’ devices in their first year in the market?

Silicon Ally Insider has compiled the numbers for us and as we can see from the comparison - if Amazon manages to hit expectations - it puts the Kindle in the same league as the first generation Blackberry’s and iPod’s. Now consider that the Blackberry and iPods are leaders in their field were both met with the same ridicule and suspicion that the Kindle is facing today. So if Amazon keeps plugging away, ignores the critics and keeps improving the device, by the time we get to the 3rd generation Kindle those reports which claimed that the Kindle will be the next iPod might not be so wrong after all.

Also of note might be Zune sales, which after a year sold just over 1 million units. (wiki)

Can Kindle really become the next iPod? please leave your thoughts and comments below.

Source: Silicon Ally Insider via Gizmodo

Mark Mahaney - an Internet Analyst at Citigroup Investment Research - is predicting that revenue generated by Amazon from the sale of Kindle’s will be between $400m - $750m by 2010. That would account for 1% - 3% of Amazon’s total revenue, about half the projected revenue would be from the sale of Kindle devices and the other half from book sales after purchase. However, revenue is not profit and we don’t know what the profit margins are on the Kindle device.

Read the full statement by Mark Mahaney/Citigroup Investment Research below:

How Is Kindle Doing So Far In The Marketplace?

Our ability to answer this question is very limited. Amazon is the sole retailer of the Kindle and it has disclosed no information about its sales other than to say that it sold out in the first 5 1⁄2 hours. But we have pieced together four different clues to gain a sense of Kindle’s traction.

First, we note that Kindle has consistently been ranked among Amazon’s Bestsellers in its Electronics category. Ahead of the Apple iPod Nano, the Garmin GPS Navigator, and the Canon Powershot Digital Camera.

Second, we note that the Kindle has received a very large number of customer reviews. Per the exhibit below, we note that Kindle has received more customer reviews than any of the other Top 10 Bestselling items in Amazon’s Electronics category – 2,537 reviews as of May 12th – vs. 663 for the Apple iPod Nano 4GB Silver (3G), the #2 Bestseller. This is in part an unfair comparison. Kindle is a new product sold only on Amazon.com, while there are numerous versions of the iPod, and they are sold by numerous retailers. But still, the volume of reviews does indicate material traction for the Kindle.

Third, we see that the quality/tone of the customer reviews the Kindle is receiving is relatively positive. Below we compare the Star Rating Diffusion – 5 Stars vs. 4 Stars vs. 3 Stars etc… – for each of the Top 10 Bestselling Electronics Items on Amazon. What we see is that the Kindle actually receives fewer high scores than the other Bestsellers – 69% of its reviews are 4 or 5 Stars vs. an average of 80% for the other items. And it receives more low scores than the other Bestsellers – 22% of its reviews are 1 or 2 Stars vs. an average of 13% for the other Items. But for a Version 1 of a product “competing” against a several times iterated leading consumer electronics item like the iPod, a 69% Star 4 or 5 rating is relatively positive.

And fourth, we note that the most reviewed Customer Review of Kindle (“Why and how the Kindle changes everything” by Steve “eBook Lover” Gibson) has been reviewed by at least 27,000 people. Specifically, as of May 13th, 26,931 have read Steve Gibson’s review and actually commented on it by pressing the Yes or No button when asked if the review was helpful. And logically, there would be more people who read the review and didn’t bother to vote, although the voting step is hyper-easy. We believe that this helps provide something of a proxy for how many Kindles have likely been sold. We’d peg the number as somewhere between 10,000 and 30,000 Kindles sold to date.

The numbers look about right to us, what do you guys think?

For Amazon to hit the $750 million in sales figure a few assumption have to be made. The figures are based on the assumption that sales will grow from 189,000 units by the end of 2008 then to 2.2 million units by 2010 and that Amazon will drop the price to about $300.

Source: Silicon Ally Insider

As you may have noticed, there have been a lack of updates recently, however that doesn’t mean we have take our eyes off the ball. Amazon updated their website today and it shows that the Amazon Kindle is now now available to order.

WOHOO!

I know a lot of you had grown inpatient with Amazon and been waiting for this news for quite a while, so now is your chance to grab a Kindle device before (inevitably, I think) the stocks run out yet again.

Go to the Kindle Store and get you Kindle!

Kindle owner John Federico recently had some trouble with his Kindle after it developed a crack on the bottom of the device, this is what he had to say about Amazon’s customer support;

I love my Kindle and I’m a big fan of Amazon - even more now after dealing with their Kindle Customer Support folks.

My Kindle developed a strange crack on the bottom of the unit where the ports and volume control are located. I called Amazon support to explain the situation and they immediately shipped a new Kindle (so I wouldn’t be without mine while they replaced it.)

When the new one arrived, the process for deactivating the original Kindle and activating the replacement was fast and flawless.

I packed up my original unit into the replacement’s box, slapped on the return shipping label that Amazon sent me and off it went, back to Kindle-land.

Nice job, guys.

Nice job indeed - it seems like the Amazon customer service guys did a great job in dealing with John’s problems, I am a bit surprised that they shipped out a replacement before requesting John’s Kindle back. However, this is a really good sign that Amazon are looking after their Kindle customers, which is impressive after you read about all the Amazon horror stories out there.

Source: brandbrains.net